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Stupendous StartUp – Amit Mishra’s Uniting Earth



Gone are the days when career options used to come with limited scope in traditional strata. Nowadays, the Young India loves to explore beyond boundaries and challenge their limits. They welcome the risks of new ventures, work out on the strategies and emerge as winners.

Amit Mishra’s Uniting Earth

Amit Mishra, with his venture “Uniting Earth”, is the new face in this league. The idea of giving new spectrum to Journalism was the reason behind its conception. He along with his team defines new age Journalism in a very artistic way. Whole functioning of “Uniting Earth” itself displays their zeal towards their goal as the team mates haven’t even met in reality but their operations never face any miscommunication.

Team “Uniting Earth” comprises enthusiastic young bloods who hail from different locations of our country giving true meaning to their venture.

Amit Mishra is the chairman of “Uniting Earth”. He is an alumnus of St. Xavier’s School, Sahibganj. He is also the co-founder & Partner (Operations) of Financial Freedom (A Partnership Firm), which renders services on Financial Matters. With years of studies & experience in overall management at different levels he stepped in at St. Xavier’s College, Kolkata for his Post Graduate Diploma in Mass Communication & Public Relations. While he had completed only half the course, he decided to launch his venture, i.e; Uniting Earth.

Prerna Daga is the co-founder & Chief Editor of Uniting Earth. Education carved out an engineer of her but passion fastened her with the wings to quit mundane hours and pilot her dreams to be an editor. She has volunteered with Feeding India, a social organization working to establish a hunger-free nation. She has a long list of writings which have been published at various platforms. She is alongside pursuing her Post Graduate Diploma in Mass Communication & Public Relations from St. Xavier’s College, Kolkata.

Kriti Dhara is the Associate Editor of Uniting Earth. Having graduated from management stream and with a wish to fly higher, she chose the field of Journalism to fulfill her dreams. She has worked in the Public Relations Department of a famous daily Newspaper. She then got admitted in St. Xavier’s College, Kolkata to pursue in Mass Communication & Public Relations. She is also going to change the news reporting pattern that has been followed for years in the world.

Isha Sharma is the Editor & overall in-charge for Hindi section of Uniting Earth. She is a bilingual writer and is currently pursuing her Bachelor of Education (B.Ed) from Teerthanker Mahaveer University, Moradabad (Uttar Pardesh). She has a passion for writing and her articles are published on various Online & Offline media houses/publications. She has also been editor for different Organisations. In 2015, she was awarded “Aagman Yuva Pratibha Sammaan” by Aagman group in Greater Noida.

Adrija Shrivastav is handling the HR department of Uniting Earth. Although a novice in this area, she has the mental ability and tact in dealing with people intelligently and em-pathetically. Been an active social service volunteer since school days and also interned with IIM-C on a project to help reach out to the unprivileged children by providing free education. She has also interned with an advertising agency for a short period of time. Being a Xaverian for the past 18 years and counting, she takes pride in having a moral sense to discriminate between ‘right’ and ‘wrong’, ‘just’ & ‘unjust’ and that’s where the quality of a true HR professional lies.

These beautiful young souls create a perfect harmony in operating their venture. They mostly communicate via phone calls and emails. For the comfort of operations for this Proprietary Firm which is registered under the “Udyog Adhar”, they have divided team in two groups. Isha, Kriti and Prerna are in the First group which supervises the Core Activity including Editing and Publishing. Adrija and Amit manage all other activities. Any disputes or difference of opinion is handled and settled mutually considering the opinion of the person’s expertise in the area.

Amit Mishra, the chairman of “Uniting Earth” agreed to share few words.

Q – What is it in journalism that attracts you so much?

Amit – According to me, “It’s better to be unique than trying to be perfect”. Journalism gives this option. Unlike all other career development paths, Journalists can convey to the world in their own way, whatever they feel, think & analyse. These days Journalists act as perfect Opinion Leaders for the masses. Being hungry for knowledge, I will also get the privilege to information, people & places easily.

Q – What in “Uniting Earth” makes it unique?

Amit – We wish we will be able to Unite the people on the Earth into one family, i.e; Vasudhaiva Kutumbakam (वसुधैवकुटुम्बकम), as in Maha Upanishad. Uniting earth is a start up with young blood, college going students, who will write & report based on facts and at this age anyone gives the most in their workplace. These days, print & electronic media are being replaced by social/new media and we wish to work totally on them. We are virtually connected & from the very beginning we are getting writers from international locations. We wish to keep the writing open for everyone, from every location and on variant of topics starting from World Updates, National Updates, Political articles, Government (State & Central) Plans & Programmes, Business, Science & Technology, Social Affairs, Environment, Spirituality, Lifestyle, Health & Education, Food & Recipes and anything to everything you can imagine of. The writer’s content will be published only when the editorial team deems it to be fit.

Q- Do you think it is easy to convert your hobby into job especially in India?

Amit – Answering on personal level, I love any work in which I become responsible and I get an opportunity to act as a leader. So, my work is generally my hobby.
Answering on a mass level, yes if one wishes and gives his/her best during the college & initial days of job, hobby can be converted to job in India too. Love what you do, and it becomes easy going.

Q- What challenges you are facing in your venture?

Amit – To be very honest, since we are open from anything to everything and still very new, major challenges are yet to come. However, the number of people in the team will increase, and that has to be managed efficiently, and hope it to be easy as the communication channel (via internet) has become so smooth these days. The biggest challenge, which we are considering is trying to reach our article to maximum number of readers.

Q- Your message to our readers.

Amit – Uniting Earth – In Search of Truth, as the name suggest, we will always provide true & fair information. We also wish the world attains our Objective, Vasudhaiva Kutumbakam, i.e. the attributes of an individual who has attained the highest level of spiritual progress. We make the option available to the readers, to join our Family of Writers by getting in touch with the HR Manager (hr@unitingearth.com). We wish to keep our contents crisp, true & related to the headline of the article. Also wish, you remain tuned to our website, i.e. www.unitingearth.com

Good Luck to Amit and his team for their venture!

Sneha Rahul Choudhary

Sneha Rahul Choudhary is a prolific writer residing in Delhi NCR. Besides a regular 10 to 5 job, she loves to read, write and explore about almost each and everything. She is a lover of life and owns a multi-dimensional personality. She has written two books and received the award of “Pride of Vaishali” by Bihar State Govt. in 2012. She has spoken at various institutes including IIT Patna, MJPRU Bareilley, JNV etc. Besides running two free online magazines to promote Indian Popular fiction, she loves to interact with people and share ideas.

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