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Do’s and Don’ts to Keep in Mind that Will Make You Excel in Social Media Marketing

For entrepreneurs who are just starting with social media marketing or those online marketers who have been on a site for a moment but are still not getting any results, need to learn the do’s and don’ts so that you can expand your efforts on these social media sites.

You can lessen the time and resources that you spend on your social media marketing, and you will be able to acquire more results in less time which can also give your SEO a success.

While you are still not at par with the credibilities of experienced SEO companies like SEO Sydney , here are the do’s and don’ts that you need to keep in mind to excel in social media marketing:


Producing the right content is the foundation of your social media campaign.

Some do’s for creating a content include:

  • You should post frequently. The rules differ by site, but you should post on Twitter eight to ten times per day and on Facebook three to five times per day.
  • You need to share a variety of posts. If you do share the same post and the same link, make sure that the posts are not confusing.
  • You must share reliable resources. When you curate content, make sure that you first read it, and ensure it has something important to provide your readers and is a credible source.
  • You should share your content. If you do not have enough content to keep up with your social media publishing markets, you should create more content.

Some don’ts for sharing content include:

  • You shouldn’t share too much. Don’t post too much because it will just alienate and annoy your followers.
  • Never share irrelevant information. Make sure that everything you share is relevant to your target audience.
  • Don’t be inconsistent. You should not post a lot in just a week and then not at all the next week. Your followers would not know what to anticipate, and they will not feel engaged with your brand.


Your audience is your primary focus in your social media marketing.

Here are some ways on how you should approach your audience:

  • Identify your target audience. Don’t just go after followers and likes just for numbers. Make sure you get the audience who will be interested in your products and services.
  • When someone comments, you should comment back. If someone tags you in a post, respond by commenting. Engaging with your audience will boost more interaction, which can get you more exposure.

Some don’ts for your audience include:

  • Don’t buy followers. Social media followers are almost dummy profiles, and they provide no real significance to your company. Even if you utilize those high-flown numbers to sell advertisements, you will lose your advertisers once they understand that they are not getting the outcomes that they expected.
  • Don’t just focus on sales. Your goal is to raise your sales, but your followers want to get educated or entertained. If you’re always trying to sell them something, the tendency of losing them will be high.

User Engagement

User engagement can make you successful on social media.

Here’s how you can promote it:

  • Always ask questions. Ask Open-ended questions encourage conversation, which will get your audience talking.
  • Ask for the opinions of your users. Individuals love to share their ideas. Offer them the opportunity to do it, and they’ll feel more dedicated to the conversation.
  • Always say thank you. When people retweet you or share your content, don’t forget to say thank you. Your users help you out by promoting your content, so make sure you show your appreciation or else they might not do it again.

A few things you shouldn’t do:

  • Don’t ignore your follower’s messages and comments. People spend time just to comment on your posts or to send you a private message. Ignoring these efforts only shows followers that you don’t care.
  • Never ask for promotions. No one likes spammers. If you request people to promote your business or share your content, most of them will ignore you and unfollow you.
  • Don’t get involved in fights. Always keep a professional comportment. Being rude or getting into an argument will just make you look bad. Keep your reputation by remaining humble and professional at the same time.


Social media marketing is a maze for some marketers and a clear pathway for others, but for everyone, social media marketing begins as an enigma. It’s like a labyrinth of paths which lead into each other in a baffling manner.  Social media plays a principal role in any brand. And the key to becoming victorious on social media is to have an idea on what to do and what not to do.