
From TV Queen to Korea’s Cultural Bridge: Hina Khan Became Tourism Ambassador Of Korea
Indian actress and television icon Hina Khan has taken on a new and exciting role—not on the small screen this time, but as a global representative. She has been appointed as the Honorary Ambassador for Korea Tourism in India for the year 2025–2026. This appointment was officially announced by the Korea Tourism Organization (KTO) during a special ceremony held on May 9, 2025, at HiKR Ground in Seoul, South Korea. The event saw Hina warmly welcomed by KTO officials, media, and fans alike.
Before the official announcement, Hina embarked on a memorable and deeply immersive journey across South Korea. She visited iconic locations in Seoul, the picturesque landscapes of Gangwon-do, and the culturally rich city of Incheon. From exploring ancient palaces and traditional hanok villages to tasting unique vegetarian dishes and experiencing the charm of local museums, Hina soaked in the authentic Korean spirit.
Expressing her joy and gratitude, Hina shared how deeply she had been touched by the experience. She described Korea as a country that beautifully blends modern innovation with deep-rooted tradition. In her words, “From the kindness of the people to the richness of culture—it’s been magical. I’m excited to be a small bridge between Korea and India.” Her emotional statement resonated with fans across both nations.
This partnership is more than just a title. As the popularity of Korean culture continues to grow in India—through K-Dramas, K-Pop, and K-Beauty—Hina’s presence as an ambassador is expected to bring Korean travel experiences closer to Indian audiences. Her wide reach and natural relatability make her the perfect storyteller to introduce India to Korea’s hidden gems.
In a heartfelt message on social media, Hina wrote, “Can’t wait to show everyone the amazing sights, sounds, and flavors of Korea. It’s more than just a travel destination—it’s an experience.” Her enthusiasm and sincerity have already begun to inspire fans to explore Korea through her eyes.
Officials at the Korea Tourism Organization expressed their excitement and confidence in this collaboration. They believe that Hina’s vibrant personality and passion for culture will encourage more Indian travelers to discover Korea’s beauty, not just as tourists, but as cultural participants.
Hina Khan’s new journey as Korea Tourism’s ambassador is a testament to her growing influence and the power of cultural exchange. Having faced personal challenges with resilience and grace, this new chapter highlights her role not only as a performer but also as a connector between people, cultures, and experiences.