Personalized Beauty: The future of beauty that caters to the unique needs of individuals because you know what’s best for you.
What is personalized beauty?
The need for premium skincare, as well as the need for items that are made only for you, is increasing by the day. Bespoke labels put the two together just for you. This new region provides an alternative to products of “one size fits all.” Players in this room use knowledge collected about the genetic makeup and lifestyle preferences of an individual to develop goods that better suit the unique needs of the consumer.
Advances in human anatomy and genomic science have made it possible to customize beauty solutions to the features or genotype of a person, making them more successful.
Additionally, modern technology, including cell phones, wearable, and a host of proprietary devices and accompanying applications, has enabled customers and solution providers to collect an unparalleled amount of personal data, from everyday activities to calorie intake to sleep patterns.
Artificial intelligence (AI) is on its way to becoming part of your daily life, through all your favorite applications, the technology behind your predictive texts on email, mobile banking and music recommendations.
In the hair care sector, the brand FREEWILL uses an AI algorithm to decide the best possible hair care formulations for you. They keep in mind factors such as your lifestyle, texture of hair, the chemical treatments you hair might undergo and even the climate around you. The best part is that they use the best non-toxic ingredients to create the perfect formulation for you in a bottle which is also customizable.
In the personalised skincare sector, Clinique introduced its Clinique ID service that allows you to customize your serum and moisturizer pair. The service has 15 different variations that help to manage the primary concern of your skin, whether it is dullness, unevenness, inflammation or fine lines, while still supplying it with moisture: heavy or light in your desired texture.
The personalized beauty industry is also kinder to the environment
When it comes to the negative effects on the environment, it is no secret that the makeup industry is one of the frontrunners. Mass processing of products is the most common amongst the many aspects that the industry is a part of this. Big beauty companies are rapidly producing products, particularly those catering to daily consumables, and therefore plastic waste, every day.
But when it comes to personalized brands, since each product is made according to the order, it dramatically reduces waste, which is a major selling point for the company.
Why is the personalized beauty industry booming?
In the beauty sector, preference is bursting. To increase their effectiveness, customers can add boosters to existing items, custom mix their creations at home, fill out lifestyle questionnaires and criteria for personalized recommendations, or even offer a sample of their DNA in return for a one-of-a-kind blend. Moreover, brands are constantly trying to provide customers with suggestions for customized beauty products, directing them to those that will help the customers achieve the best results.
Personalization is not just about customers having exactly what they want and appealing to their need to have a personalized item. In brand building, it can also be an exercise. By providing customization as a commodity, labels open up opportunities by creating new touch points, both on and offline, to improve customer experiences, giving customers a reason to visit stores. And this is where brands can not only provide advice but also highlight their experience and grow their audience’s personable interaction.
Personalized beauty of the next generation holds promise for a variety of industry participants, particularly for specialty shops that are actively seeking new growth in an attempt to remain distinct from mass and online networks. The ability to customize beauty products for distributors of beauty salons and spas will enhance relationships with companies that consider creative and comprehensive beauty solutions to remain competitive.
- Personalized Beauty: The best of beauty and technology combined - September 29, 2020