What is Important For a Great Web Design?

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You may find yourself pondering over the web design features, spending hours wondering how it looks. There’s no doubt that good web design is all about aesthetics, this is the highlight of the website. Whether you’re planning to create a new website or you’re planning to redesign an old website, you need to understand the right criteria that are important to design a great web design. A well-designed website has great chance to attract customer’s eye and prompt users to visit the website again.

While designing a great web design you need to focus on the following:

Easy Navigation

Navigation is a crucial element in any website designing. The navigation can make or break the image of your site. Whenever an individual visits your website, it’s important for them to find out what they’re looking for easily or they might end up leaving your website. Websites that have difficult to understand navigation system tend to have higher bounce rate and low visibility.

This is why it’s important to make your navigation pattern and simply it to provide a favorable experience to the users. Other elements matter too but navigation is the core ingredient to be considered for any website. A great tip is to make the navigation intuitive so that everyone can easily understand it.

Visual hierarchy

Behind every good web design, there’s an important principle known as a visual hierarchy. It’s the way the user’s eye perceives what it sees. All the elements on a website are placed at a position where they are most visible and get the most views through content and other important elements.

In order to execute a great web design, you need to position the elements strategically and also utilize the size, color, contrast, to drive the user’s attention to your site.

Mobile friendly

Much of the website traffic today is derived from mobile phone devices. Thus, it becomes vital for any website to provide a mobile-friendly interface that is easy to navigate on different mobile devices. Typically the web design should be adjusted according to the mobile screen size of the device.

Content

You might not be aware of the importance of content. Content effectively portrays your company’s brand position and identity. The content created by a copywriter, the design made by the designer all together adds value to your website. Placing content that can grab customer’s eye and build his interested in getting to know more is required.

Add the welcome text to your website and make it short and appealing for the reader’s to read. Moreover, you can streamline your text and leave some negative space which lets the reader read the content easily.

Stay simple

It might seem tempting to design an intuitive design but more important than a visually intensive design it’s important to have a simple design. The design should have plenty white space which allows a user to navigate through the website and read the content easily. Having a simple website will assure better visual hierarchy and makes the site easy to navigate.

Build customer’s trust

Building trust among the customers is really important. In order to build trust in the eyes of the customer, you need to provide them value through the information and services.

Another trick is to do marketing which can greatly enhance your website visibility. Make sure to work on establishing customer’s trust which will increase traffic to your website and improve conversion rate.

The above-mentioned elements are the ingredients of a good website. Website design is a good way to expand your business and provide a user-friendly environment to people so that they come to your website again and would love to engage with your business.

Author Bio

Shawn Morrison is a high tech blogger working at a renowned web design company in Singapore since 8 years.  Over the years, Morrison has spent a considerable time in writing. He has been writing about changing trends in the web development industry on his blog. In his spare time, he likes to watch sitcoms and play counterstrike.

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