The Indian Market is Maturing and Keeping Abreast with Global Trends
Experts are observing that the Indian online casino market of today is showing “remarkable maturity levels” and local gambler communities are following and driving the global trends in the sector.
Desi players are well familiar with the latest perks that tech advancements are able to offer, they know how the best available live, interactive and immersive gaming experience feels like, and are eager to get a taste of the next generations of digital casino products.
Hundreds of gaming studios around the whole world, including market leaders like Evolution, Ezugi, and Pragmatic Play, medium-sized players such as OneTouch Live, Relax Gaming, and Spribe, emerging market-share contenders like OnAir Entertainment, and countless smaller developers are producing thousands of games competing to attract the players’ interest.
The popular casino games of today are commonly streamed live with real dealers and borrow elements from other games or gaming genres to make things more interesting with additional prize options and more chances to get a win or a bonus.
Sometimes crossing over between genres involves borrowing whole formats from other entertainment categories such as classic TV game show concepts like “Wheel of Fortune” or “Deal or No Deal”, which have now gained new life and prominence on the virtual casino floor.
Global Bestsellers Stand next to Traditional Asian Games
Detailed data analytics on user preferences and registered turnovers for most of 2022 on a major Indian casino gaming platform are showing that desi real money gamers have embraced the all-time casino classics and global bestsellers like roulette and blackjack, and placed them besides traditional Asian games like Teen Patti and Andar Bahar in their preference lists.
Game shows, basically live casino adaptations of chance-based TV formats or classic board games like Monopoly, account for more than a third or 34.48 percent of registered turnovers. Roulette games follow as the second major contributor to operator turnover, generating almost a quarter or 22.91 percent, and speeding up in the third quarter of 2022.
Card-comparing games like Western blackjack and baccarat, as well as Asian classics like Andar Bahar and Dragon Tiger, together with poker-based games such as Texas Hold’em, Stud and Teen Patti also generate significant shares of the turnover, topped by blackjack with 16.11 percent and baccarat with 7.45 percent.
Slots, as a separate category of games which cannot be played with a live dealer or host, come up to 4.59 percent of the realized casino turnovers, but boast more than 500 separate game titles in the product library.
Digital Technology has Changed the Game
Until not so long ago, online casino gaming was more or less a one-way experience, but digital technology has now provided players with numerous ways to participate using touch, type, voice or camera.
Opportunities to chat with the dealer or other participants, features based on augmented or virtual reality (AR/VR), multi-dimensional views, and other perks that improve the feeling of actually participating are now common for all top-ranking games.
A vivid example is provided by game shows: until recently only large TV studios and networks could afford their production costs, but now they are a standard for every online casino and offer unprecedented levels of interactivity and player engagement.
“The revolutionary new genre kept features familiar and appreciated by most players – the real-time excitement of decision-making, the virtual representation of a social event, charismatic hosts, and easy-to-grasp game rules. Moreover, there has always been a reference to elements of skill, even if there is little or no knowledge involved,” experts comment.