The post is developed in partnership with BetterHelp.
Suppose every single potential customer that entered your sales funnel was completely sold on your product and eager to sign the contract as soon as they saw it?
Then again, your clients wouldn’t need to be sold to, and that’s why you’re here, so maybe that’s not so great. Occasionally, you’ll come across highly motivated prospects who’ve done their homework and are ready to buy right away. There is a greater chance that you will have customers who are evaluating your product as an alternative. And it’s your job to persuade them that your product is the greatest option for their needs.
It’s here that persuasion comes into play
To persuade someone means to influence their thoughts, feelings, and actions. Sales reps frequently use persuasion to persuade prospects that their product or service is the best answer in this scenario.
Here are some fool-proof persuasion techniques to use for your next sales pitch.
Create a shared platform
Customers are more likely to make a purchase from a seller they like, thus it’s important for a salesperson to build trust with prospects. If you don’t know what you have in common, ask inquiries about their criteria and show genuine interest in the potential client. Establishing common ground is essential. The best way to be liked is to keep smiling and show that you are confident, energetic, on time, and courteous of others. Customers should not be argued with by salespeople.
Distinguish the benefits
Consumers want to know what they’re getting out of using your product or service. By connecting with their own objectives and telling them why they should buy from you, you should aim to persuade them to buy from you. Attempting to press for a sale may make you appear desperate, therefore you should avoid doing so.
Transform your concerns into advantages
Every seller should expect to be rebuffed on a regular basis. This is common in sales, so being well-versed in the things you’re selling will give you an advantage in addressing any concerns or criticisms customers may have. You should agree with the prospect’s argument and then show how simply your product or service is able to overcome this objection. The product’s benefits should also be highlighted so that potential customers can see how it will alleviate their concerns and fulfill their desires. Read more about how pain points are an effective method of persuasion in and out of sales here.
Integrity and dedication
To begin, start with a modest action or belief on the part of the prospect. After they’ve made up their minds, the potential customer is far more likely to agree to a more comprehensive proposal down the road. When someone takes a position, they will act in a consistent manner to defend and justify it, so this strategy makes use of this fact to its advantage.
Use the concept of reciprocity
When someone does anything nice for us, the principle says, we owe it to them in kind. Salespeople who give gifts to their prospects and clients build rapport with them, which may lead to larger purchases in the future. You don’t have to spend a lot of money, but you should give something that is useful and worthwhile, such as instructional content. This is an excellent method for generating new leads.
Utilize social proof
When faced with a decision for which they lack appropriate information, people are more likely to follow the lead of others. By demonstrating to your prospects that other people are using your products, you might persuade them that they should as well, for example through the use of client logos and testimonials. In addition, celebrity endorsements should be considered.
Make your product scarce
This means letting consumers aware that they may miss out on a rare offering or have to wait longer for the goods. Be honest about the dates and quantity restrictions while using this strategy to generate sales.
Use these powerful persuasive strategies for sales, and also try to study more about human nature and what drives individuals to make buy decisions, as well. With this knowledge, you will be able to more easily reach your sales goals.